- vision
- values
- practices
- people
- traditions
- leadership styles these things affect the corporate culture strong culture : unity and purpose, reduce miscommunication, reduce conflict, people want to work
cultural gap: difference between desired culture and actual culture
- lack of clarity
- low motivation
- conflict
zeus: person holds power Apollo: everyone given a role, common in bureaucracy Athena: given role based on task Dionysus: person given role to achieve personal and professional goal