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Focus groups involve forming small discussion groups to gain insight into the attitudes and behaviour of respondents. The group is typically made up of participants who share a similar customer profile.
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Government publications are a type of secondary market research, referring to official documents and publications released by government entities and agencies.
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Interviews are a type of primary research that involve discussions between an interviewer and interviewees to investigate their personal circumstances, preferences, and opinions.
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A market analysis is a form of secondary market research that reveals the characteristics, trends, and outlook for a particular product or industry, such as market size, market share, and market growth rate.
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Market research refers to marketing activities designed to discover the opinions, beliefs, and preferences of potential and existing customers.
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Media articles are a type of secondary market research referring to the documents (articles) in print or online media. They are written by skilled journalists and authors.
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Observations are a method of primary research that involves watching how people behave or respond in different situations.
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Online secondary market research refers to sources available on the Internet for research purposes. These include media articles, government publications, academic journals, and market analyses available on the Internet.
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The population, in marketing terms, refers to all potential customers of a particular market.
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Primary market research involves gathering new data for a specific purpose, using methods such as surveys, interviews, focus groups, and observations.
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Qualitative market research involves getting non-numerical responses from research participants in order to understand their behaviour, attitudes, and opinions.
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Quantitative market research is about collecting and using factual and measurable information rather than people’s perceptions and opinions.
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Quota sampling involves using a certain number of people (known as the quota) from different market segments for primary market research purposes.
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Random sampling gives everyone in the population an equal chance of being selected for the sample.
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A sample is a selected group or proportion of the population used for primary market research purposes.
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Sampling is a primary research technique that selects a sample of the population from a particular market for research purposes.
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Sampling errors are caused by mistakes made in the sample design, such as an unrepresentative sample being used or the sample size being too small.
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Secondary market research involves the collection of second-hand data and information that already exists, previously gathered by others, such as media articles and government publications.
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A survey is a document that contains a series of questions used to collect data for a specific purpose. Surveys are the most common method of primary research.