4.1 Market growth

• market growth is increase in market size
• is a common business objective

How to calculate market growth:

$\text{market growth}=\frac{\text{market size in period 2 - market size in period 1}}{\text{market size in period 1}}\times 100$

• hard to calculate market size for some markets
  • i.e. “public transport market” --- what’s the market size for that?