- marketing activities “designed to determine the opinions, beliefs and feelings of existing and potential customers.”
- primary and secondary market research
- meant to anticipate the needs and wants of customers
- market research involves
- gathering, organizing, interpreting information about market trends
- used by businesses to get a better understanding of customers, competitors, and the market
In this unit (copy pasted)
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Why and how organizations carry out market research (AO3)
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The following methods/techniques of primary market research (AO2):
• Surveys
• Interviews
• Focus groups
• Observations -
The following methods/techniques of secondary market research (AO2):
• Market analyses
• Academic journals
• Government publications
• Media articles
• Online content -
The difference between qualitative and quantitative research (AO2)
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The following methods of sampling (AO2):
• quota
• random
• convenience