- plans and processes to get the right products to the right customers
distribution: getting products to a customer distribution channel: use intermediaries (middle people who help distribute goods and services)
- e commerce - shortens the distance between product and consumers
- this reduces cost
- encourages businesses to sell directly to the consumer
distribution networks
distribution network an intermediary in supply chain that gets products from the manufacturing to the consumer
zero channel distribution network ⇒ direct distribution
