Market growth - market share increasing (one way to measure it). rise in total sales revenue market leader - company with the highest market share market orientation - design a product for the specific needs and wants of customers market share: piece of the pie market size: size of market (# of customers or total sales revenue) marketing: process of researching about a market, and how to best put your product in the market product orientation: make the best possible product, not for the sake of the market